The shift from broadcast to broadband is having broad implication in the way TV networks sell ad time to advertisers. A top TV executive … Read the whole story
Two decades after Northwestern University marketing professor Don Schultz sent marketers and agencies scurrying in search of a new Holy Grail dubbed integrated marketing … Read the whole story
With networks making daily announcements about streaming episodes online to mass audiences, Fox and American Express are taking a slightly different tack--offering content to … Read the whole story
In striking a wide-ranging digital-programming deal with its stations, the Disney-ABC Television Group has separated itself from other network competitors--it's including a local ad … Read the whole story
"ALL MY DATA IS GONE," writes a friend, highlighting an unprecedented consumer issue: losing a download is exactly like losing a physical CD or … Read the whole story
Global research giant TNS Wednesday announced a deal to create an audience measurement service based on satellite TV provider DirecTV's subscribers, marking the biggest … Read the whole story
In a nod to the many challenges that ensue when an established magazine seeks to expand its brand across new platforms, Prevention created a … Read the whole story
The male-dominated bastion of talk radio now has some competition--women want to bring a kinder, gentler tone to the dial. Greenstone Media, a radio … Read the whole story
New data suggests that out-of-home TV viewing surges for sports events, if tests by media measurement firm Arbitron in Houston, Texas are representative. Using … Read the whole story
Picking up on the right foot, ABC's "Dancing with the Stars" debuted to strong numbers, and danced all over some topline network shows. "Star" … Read the whole story