Just weeks after Chairman-CEO Michael Roth touted the promise of Interpublic's emerging media practice to a meeting of Wall Street analysts, the agency holding … Read the whole story
The Ogilvy Group is the latest ad agency to buy into the buzzword du jour, with the launch of OgilvyAction. With more than 1,000 … Read the whole story
The PPM war is heating up. Radio One has agreed to encode its radio signals in Philadelphia and Los Angeles for measurement by Arbitron's … Read the whole story
To succeed at product placement, consider this advice: Help the consumer. That's what IAG Research data found when measuring the most effective placements of … Read the whole story
Private-equity firms are quietly becoming the new media players. Oak Hill Capital Partners is the latest--buying nine local TV stations from the New York … Read the whole story
NBC Universal's syndication arm, which sells time for shows such as "Access Hollywood" and "Maury," has tapped net vet Donna Kerin as vice president, … Read the whole story
Note to advertisers: when it comes to TV programs and media in general, boys will be boys--and men will be boys. Want to reach … Read the whole story