MediaDailyNews
Thursday, January 25, 2007
  • Silver Fox: The Graying Of A Television Network

    Fox's typical fourth-quarter rating swoon came with some unusual and disconcerting news: The network's median age for viewers is now five years older. The ... Read the whole story

  • 'Cola Wars' Heat Up As Coke Announces Super Bowl Spots

    A battle in the exceedingly clichéd "Cola Wars" will take place in the coming Super Bowl. Coca-Cola said Wednesday it will advertise in the ... Read the whole story

  • Hershey Sweetens Ad Spending, Boosts Network TV Budget

    As Hershey Co. looks to reinvigorate sales in core products such as Kisses and Reese's, the company plans to double ad spending--and continue using ... Read the whole story

  • Philadelphia Inquirer Champions New Plan To Revive Newspaper

    First comes the bad news. Then comes the touted revamp. After weathering a storm of negative PR for cutting 71 members from the newsroom ... Read the whole story

  • Murdoch Joins Chandler Bid For Tribune

    Australian media titan Rupert Murdoch is in buyer mode. He has teamed with the Chandler family to make a bid for the Tribune Company. ... Read the whole story