At a time when Madison Avenue is becoming increasingly focused on the "last 10 yards" of media, two divergent players in the world of … Read the whole story

Interpublic Group Monday named Bant Breen, a rising digital star within its corporate ranks, as president of its Futures Marketing Group. Breen, 35, had … Read the whole story

A major reshuffling from new Discovery Communications President/CEO David Zaslav means that a number of senior executives, such as Discovery Networks President Billy Campbell … Read the whole story

Media critic Ken Auletta staged a frontal assault on three executives representing Big Media on Monday night at the opening event of the Beyond … Read the whole story

As product placement continues to expand its reach into prime time--particularly reality shows--ABC's "Extreme Makeover: Home Edition" offers marketers among the most desirable of … Read the whole story

Fed up by the growing trend of marketers expecting agencies to cough up what amounts to free ideas, the American Association of Advertising Agencies … Read the whole story

One thing is certain: It was a fiasco. But what, exactly, should we call the "Aqua Teen Hunger Force" promo? Was it guerrilla marketing? … Read the whole story

1 - Rolex 2 - Papa John's 3 - Swiffer 4 - Porsche 5 - StaplesClick here to view these placements. Data and analysis … Read the whole story

It may be a great source of future revenue, but for now, experts are divided. A new survey of communications industry executives by Accenture … Read the whole story

It's 41 years old--and still an audience favorite. Early Nielsen data shows the big game drew 93 million viewers--the second-most-watched Super Bowl of all … Read the whole story