NBC isn't content to just make "engagement" deals with advertisers this upfront season--it wants to offer a clearer ratings picture of how its shows … Read the whole story

In a move that has big implications for local TV audience measurement, Nielsen Media Research has abandoned plans to create a new, state-of-the-art version … Read the whole story

At some point, one too many streams from "Heroes" and "24" became available on YouTube for NBC and Fox to stomach. And Thursday, the … Read the whole story

It's a stretch to say ABC sales chief Mike Shaw is on a crusade to disable or impede the ad-skipping abilities of DVRs, but … Read the whole story

To cut down on mailing costs and paper consumption, a direct marketer based in Portland, Oregon has gone electronic. It's sending printable coupons to … Read the whole story

The hits just keep on coming. The Boston Globe is offering 24 more newsroom staffers buyouts, including two Pulitzer Prize-winning journalists--Eileen McNamara and Stephen … Read the whole story

Wondertime, the children's magazine from Disney that launched in January 2006, has seen ad pages almost double in the first four months of 2007, … Read the whole story