In the nearly four years since a new team took over the Advertising Research Foundation, they have focused on getting Madison Avenue to rethink … Read the whole story

The CEO of the massive media buying GroupM operation said Thursday he would prefer the industry find a more efficient way to buy and … Read the whole story

Nielsen chief Susan Whiting Thursday demonstrated that she either has an incredible poker face, or that she is not in touch with what her … Read the whole story

CBS Corp. announced a massive expansion for its TV stable: 10 new digital deals for its programming, plus a new ad-selling network group where … Read the whole story

The Tampa Bay area has the highest DVR penetration among approximately the top-60 markets, according to Nielsen. While the national average is 16% in … Read the whole story

CBS Radio fired Don Imus late Thursday afternoon, just minutes after the maligned Rutgers basketball players appeared on Oprah Winfrey's talk show. The announcement … Read the whole story

MyNetworkTV's prime-time lineup is getting a rise in ratings by jettisoning their telenovelas in favor of celeb-based reality shows. Read the whole story

An organization called Historically Black Colleges and Universities Connect is launching a multi-institution alumni magazine targeting the more than 400,000 graduates, faculty and current … Read the whole story