After four-months of testing, Nielsen has taken the "evaluation" label off its new TV commercial ratings, which become the official currency of the TV … Read the whole story

A new study from SNL Kagan details the investment cable networks are making in original programming, looking to peel viewers away from broadcast networks. … Read the whole story

The Television Bureau of Advertising (TVB) drew major support for its ePort electronic data exchange system, signing up all major TV sales rep firms … Read the whole story

Red Robin Gourmet Burgers used Bravo's cooking reality show "Top Chef" to cue the public that it's ramping up and coming to a strip … Read the whole story

What's the next big industry? Follow the talent. Place-based video is expanding its base. Shortly after the formation of the Out-of-Home Video Advertising Bureau, … Read the whole story

1 - Esurance 2 - Motorola 3 - Cheetos 4 - Red Robin 5 - Chili'sClick here to view these placements. Data and analysis … Read the whole story

Alloy Media and Marketing has a new ally--a partnership with BlueBlastMedia. It's combining out-of-home advertising in New York City nightlife venues with Bluetooth technology … Read the whole story

All that TiVo gained in the first quarter of this year--reporting its first profits--was lost in the second quarter. TiVo took a hit, losing … Read the whole story

The outdoor advertising industry is still booming, maintaining a 7.9% growth rate in the second quarter, according to the Outdoor Advertising Association of America. … Read the whole story

The proposed merger between XM and Sirius got a boost with the dismissal of an unrelated antitrust case brought by the Federal Trade Commission … Read the whole story

In keeping with the latest efforts by kids' networks to address kids' health concerns, Cartoon Network has named an executive to oversee those efforts. Read the whole story

The Federal Trade Commission will not block Rupert Murdoch's acquisition of Dow Jones on anti-trust grounds, the companies reported late Tuesday, in an important … Read the whole story