U.S. measured media ad spending fell 0.3% to $72.59 billion during the first half of 2007, as the ad economy shrunk for the second … Read the whole story
The Nielsen Co. has now joined other research companies in letting marketers know whether a commercial has run the day after it airs--through a … Read the whole story
According to the Associated Press, the supreme court of Indonesia on Monday ordered Time magazine's Indonesian edition to pay a whopping $106 million in … Read the whole story
Recent events at The Wall Street Journal are a microcosm of major trends affecting the newspaper industry, both for good and ill. Its formation … Read the whole story
Nielsen Co. has named Palisades Media executive Bruce Dennler to president of Nielsen Entertainment, as part of consolidation of all Nielsen entertainment-measuring services. Dennler … Read the whole story
The NFL, which would identify itself as a media company as much as a sports league, has signed another deal offering up its content … Read the whole story
On Monday, Jack Hanrahan announced his intention to leave his post as director of U.S. print strategy at OMD by the end of this … Read the whole story
Proving once again that a network's strongest marketing vehicle is its own airtime, a new study finds most teens say they are exposed to … Read the whole story
DVR penetration is expected to reach more than a third of U.S. homes by 2011, according to a new report from Magna Global. And … Read the whole story