Several important new insights into the way people are using video online were revealed publicly for the first time Tuesday during a session of … Read the whole story

In four years, the Nielsen Company said, it would triple the size of its National People Meter panel to some 37,000 homes and 100,000 … Read the whole story

Alloy Media + Marketing's urban and multicultural division, Alloy Access, is launching an out-of-home ad network targeting African-American and Hispanic consumers via barbershops and … Read the whole story

How dramatic is the digital revolution in the media agency business? At an event Wednesday, top Starcom MediaVest executive Laura Desmond suggested that a … Read the whole story

First came a national ban. Now, NBC Universal and Telemundo owned-and-operated stations said they would ban all local TV commercials for unhealthy food during … Read the whole story

DirecTV Inc. and Barclays PLC are partnering to offer a new DirecTV Rewards Visa Card with a host of unique rewards options. DirecTV Will … Read the whole story

MTV Tr3, the bilingual network aimed at Latino youth, will begin offering advertisers ratings from a subset of Hispanic viewers within the larger Nielsen … Read the whole story

One of the nation's largest mall owners, Westfield Malls, is getting new indoor billboards at malls nationwide courtesy of Universal Media Networks. The Westfield … Read the whole story

Former Court TV and Visible World advertising executive Gig Barton has joined the nascent Retirement Living TV, as its vice president of advertising sales … Read the whole story

Little sugar buzz was gained from CBS' Tuesday night debut of "Cane," a drama about a family running a rum and sugar business. Fox's … Read the whole story