In the world of consumer targeting, not all demos are created equal. For marketers of especially high-end products and categories such as luxury goods, … Read the whole story
Nielsen Media Research has released its first live-plus-seven program ratings--but it may not offer any insight for media analysts other than providing the highest … Read the whole story
Magazine revenues are up 5.6% in the first three quarters of 2007, compared to the same period last year, topping $17.9 billion, according to … Read the whole story
Like the medium it services, the Out-of-Home Video Advertising Bureau is taking on new members, signaling the ever-expanding diversity of place-based video. Read the whole story
Even with Hearst Corp. rescinding its offer to buy out Hearst-Argyle shareholders en route to taking the station group private, analysts believe Hearst Corp. … Read the whole story
The executive who oversaw the new "Get in the Game" tagline for GSN is joining another channel, where the catch phrase might apply. Dena … Read the whole story
The marketing push to promote HD digital radio is getting a cash infusion to the tune of $230 million, most of which will go … Read the whole story
The broadcast trade group is set to launch a campaign valued at nearly $700 million (though much of it not paid), intended to educate … Read the whole story