Las Vegas, NV -- Although a concerted effort was made to draw in media-buying executives to the National Association of Television Program Executives this … Read the whole story
In a major push into environmental marketing, Publicis Groupe has acquired Act Now Productions, a San Francisco-based company that consults marketers on so-called "sustainability" … Read the whole story
The new Belo Corp. expects to ward off any revenue loss from the end of network compensation by a rise in retransmission consent dollars, … Read the whole story
The Wall Street Journal, known for its serious focus on financial and business issues, is expanding its coverage to include a new sports page. … Read the whole story
The bad news for radio just keeps on coming. The latest blow comes from veteran industry analyst Jim Boyle, usually a sympathetic voice, who … Read the whole story
The HD Digital Radio Alliance sent a letter to the Federal Communications Commission requiring XM and Sirius to make radio sets accessible to HD … Read the whole story
GroupM, the media agency holding company within the WPP agency holding company, has reorganized the local broadcast operations of its three major U.S. agency … Read the whole story
Women may make the difference in this year's presidential race. To prove it, Lifetime Networks and Politico, a Capitol Hill newspaper, are joining forces … Read the whole story
Some marketers really know how to make the most of the media spotlight. For one thing, stealth is a lousy strategy: The more marketers … Read the whole story
The Weather Channel has tapped Chris Raleigh to head its multi-platform sales operations. Raleigh, who recently left the Game Show Network (GSN) after three … Read the whole story