LinkedIn brings its first-party audience data to Amazon Ads' streaming TV inventory through Microsoft Monetize, building on an existing partnership that foreshadows Amazon's upfront … Read the whole story

Trade Desk execs gave Q2 guidance for an 8% revenue gain YoY to around $750 million. The company credits rising ad spend for its … Read the whole story

More than anyone I've known, Bill Duggan was made-for-advertising. I mean that in the good way. The question is whether advertising can make another … Read the whole story

Spending on Mom rebounds but let's not call it a glow-up just yet. Read the whole story

Google Search, Shopping, and Performance Max campaigns will soon have AI-powered bidding and budgeting to help advertisers meet and manage campaign goals. Read the whole story

As AI begins to disrupt the economy, some believe states or the federal government can generate additional funds through a tax on AI computing. Read the whole story

Meta is reportedly developing a personalized AI assistant designed to complete tasks for its 3.5 billion users across its various social-media platforms. Read the whole story

Snap's Dynamic Product Ads revenue grew more than 30% year-over-year, doubling adoption among small and medium-sized businesses. Read the whole story

Shopsense through Amazon Publisher Services can simplify where publishers review, test and activate ad-tech services, making commerce-enabled media more accessible through a new distribution … Read the whole story

The new benchmarking tool ranks professional sports teams on metrics including media efficiency, fan affinity and team trajectory. Read the whole story

An auction of 130 of Perry's personal belongings was announced earlier this week by Dallas-based Heritage Auctions. Read the whole story

AMC Theatres is trying to find another way - using its big video screens and theaters when it is not using them for movies. … Read the whole story