MediaDailyNews
Friday, February 29, 2008
  • Local TV Trumps Other Media Platforms

    Although the Internet may seem to eat into their local businesses, TV executives just got some good news about local news. Hearst-Argyle president and … Read the whole story

  • Brandtique: Maybelline

    Maybelline's recent link with a series that carries "Lipstick" in the title, of all things, is a viable attempt at breaking through the proverbial … Read the whole story

  • A-B Expands Cable Ads, Cuts TV Marketing Budget

    Tony Ponturo, Anheuser-Busch's well-known media and sports marketing executive, said Thursday the beer giant has more than doubled the number of cable networks it … Read the whole story

  • Product Placements Of The Week

    1 - Axe Bullet 2 - T-Mobile 3 - Loreal Paris 4 - Kleenex 5 - AlltelClick here to view these placements. Data and … Read the whole story

  • Revolving PR Door Continues To Spin At Universal McCann

    Universal McCann Thursday lost its fourth PR executive in two years, as Charlotte Fox stepped down as senior vice president-communications director. Fox's departure follows … Read the whole story

  • Viacom TV, Film Pay Off In 4Q

    Viacom witnessed major gains in the fourth quarter, thanks to DVD sales, video games, its movies and advertising revenues from cable networks. The company … Read the whole story

  • Cablevision Sees 4Q Revs Rise 11%

    Cablevision Systems Corp. surprised analysts with its net quarterly income. It moved into the black, due to improved sales from its core digital video, … Read the whole story

  • Discovery Eco Channel To Launch 'Emeril Green'

    Celebrity chef Emeril Lagasse is going green. His latest series, "Emeril Green," will debut in June on Planet Green, Discovery Communications' new 24/7 eco-lifestyle … Read the whole story

  • Calendar Has Been Cruel To Newspapers

    Poor results in the fourth quarter of 2007 and January 2008 foreshadow another year of sliding revenues for newspapers. The news comes as no … Read the whole story

  • Martialed Forces: A-B Links Ad Deal With UFC

    Despite its accelerating popularity, the Ultimate Fighting Championship has had trouble securing blue-chip sponsors -- until now. UFC said it has inked a deal … Read the whole story

  • Mag Bag: MPA Hands Out Digital Awards

    Time and Sports Illustrated took the top honors at the second annual Digital Awards hosted by the Magazine Publishers of America in New York … Read the whole story