Starcom has put a line in the upfront sand: no precision metrics, no upfront deals. Starcom seems to be focusing on small cable networks … Read the whole story

One of the central claims of Donovan Data Systems' arbitration with former client Starcom MediaVest Group is that its intellectual property was misappropriated and … Read the whole story

Over the past several weeks, MediaBank has been the mysterious third character in a drama unfolding in the press about the breakup between Madison … Read the whole story

Zenith Media will get Nielsen measurements of video viewing across a variety of platforms, including Internet, mobile devices and out-of-home, in a deal announced … Read the whole story

Nickelodeon says its stronger rating position has given it a leg up among national advertisers so far this year. The net reports that its … Read the whole story

Despite his acknowledgement of a "clearly" bumpy economy, CEO Leslie Moonves suggested Thursday that CBS Corp. is positioned to weather a downturn--in part with … Read the whole story

Earlier this week, the American Family Association declared victory after a two-year boycott of Ford, which it accused of condoning homosexuality in ads and … Read the whole story

Non-cable TV distribution systems continue to grow. The Television Bureau of Advertising (TVB) now says they reach 27.8% of all TV households, as of … Read the whole story

Fletcher Whitwell was promoted to corporate media director, overseeing all media activities for R&R Partners' five offices. Read the whole story

Yep, you read right. While snooty Northeastern media types might not know it, NASCAR events are actually laboratories for all kinds of inventive cooking. … Read the whole story