Monday, March 24, 2008
  • Buyers Want C3 Sports Ratings, Programmers Protest

    Sports TV programmers in general didn't adhere to the new industry metric of commercial-ratings guarantees of a year ago. At this year's upfront, media … Read the whole story

  • Media General: Cuts Costs, Exempts Digital

    Due to a weakening ad market, Media General said it will continue to cut costs at its 23 local stations and hold off on … Read the whole story

  • Hoopla Online: CBS' NCAA Digital Package Scores

    CBS can tout higher traditional TV ratings for the first round of the NCAA Tournament this year, but the bigger story is its digital … Read the whole story

  • Bonnier Shakes Up 'Parenting'

    Bonnier Corp. is replacing Janet Chan, the vice president and editor of Parenting, as part of its larger revamp of the former Time4Media titles … Read the whole story

  • QuadrantONE Expands Newspaper Online Ad Reach

    The Newspaper Consortium, a group of 26 newspaper publishers, has agreed to offer online ad space on a consistent basis to quadrantONE, the online … Read the whole story

  • Initiative West Taps Nyhan As Group Account Director

    Initiative hired Jennifer Nyhan, former ABC TV executive, as vice president, group account director to run its recently acquired Cadbury Schweppes business, including the … Read the whole story