Taking a page from online auction service eBay, one of Madison Avenue's largest independent media services agencies is launching a new online service that … Read the whole story

Ian Beavis, the former head of marketing at Kia Motors America has joined Carat as executive vice president, executive client director. He has extensive … Read the whole story

Three Harbinger Capital Partners nominees have been elected to the nine-member board of Media General. Harbinger's slate was opposed by Media General's management, which … Read the whole story

As Nielsen strives to maintain its dominant position in media research, it has hired a new top marketing executive to work on the image … Read the whole story

The attorneys general of four states have added their voices to 10 others opposing the merger of XM and Sirius Satellite Radio. The top … Read the whole story

Revised green guidelines from the FTC could make consumers happy, but the key ad trade orgs -- AAAA, AAR and ANA say it would … Read the whole story

Blame increased DVR usage, apathy over the writers' strike, or just bad programming. Network shows continued to suffer, and this trend continued on the … Read the whole story

The frequency of branded entertainment on TV doesn't seem to be near its limits. "It's as far as the viewer will allow you to … Read the whole story