Microsoft Corp.'s purchase of Navic Systems will give media agencies perhaps the biggest media tool to help their growing integrated and complex media buys-- … Read the whole story

A top executive at the country's largest advertiser offered a somewhat mixed review Thursday of the company's prospects in light of the economic slowdown. … Read the whole story

Sears is linking with MTV on a multitiered brand integration with a late-summer "movie musical" that has MTV looking to draft off of the … Read the whole story

The first quarter of the year wasn't a winner for big market TV stations. Local broadcast television's revenues were down 1.6% to $3.97 billion, … Read the whole story

At a school where fans complain about going 9-3, Notre Dame finished with an anemic 3-9 record last year. And the question has been … Read the whole story

Nissan is renewing its partnership with Rodale, extending its "Master the Shift" ad campaign, which offers readers advice from well-known athletes and trainers. The … Read the whole story

Magazine publishers seem to feel that June is a good time for people to resign or get the axe. This week saw another round … Read the whole story