NBC's Beijing Olympics may be losing a bit of steam in terms of viewership, but this has done nothing to hurt additional advertising sales, … Read the whole story
I know getting famous people to talk sweet about your stuff is one of the oldest marketing tactics in history. It's probably older than … Read the whole story
As she forms her own team following the resignation of Renata McCann in June, Starcom MediaVest Group Global CEO Laura Desmond has named Andrew … Read the whole story
Media General said ad sales dropped 6.6% in July for its 20 local stations, even with a bump from political dollars. But the company … Read the whole story
NBC is turning to NASCAR to drive tune-in for the premiere of its "Knight Rider" remake this fall. In a race this weekend, one … Read the whole story
The Newspaper Association of America is replacing two conferences--Nexpo and the NAA Marketing Conference--with a new annual event named the NAA mediaXchange, the industry … Read the whole story
Local media may be suffering a bit in this weak advertising market--even in the online space. But consumers are still moved to action, especially … Read the whole story
Unique visitors to magazine Web sites increased 8.5% in the second quarter compared to the same period last year, according to the Magazine Publishers … Read the whole story
MediaPost has selected its 2008 Online All Stars in the Media, Marketing and Creative categories. Profiles of the 2008 All Stars will be featured … Read the whole story