In a move that will embed its new TV ad buying system far deeper into the way some big agencies process media buys, Google … Read the whole story
CBS and Fox may be claiming victories so far for this new TV season, but in one key advertiser metric--C3, commercial ratings plus three … Read the whole story
Last night's final presidential debate was arguably the only interesting one, the most revealing on numerous levels, and the best for journalism. After first … Read the whole story
Almost a week after Viacom announced that a suffering ad market would hurt its 2008 revenues, the company's CEO said the sky is not … Read the whole story
Two leading companies in Internet radio advertising are now one: TargetSpot has acquired Ronning Lipset Radio, creating the country's largest online radio ad network. … Read the whole story
About 10% of all U.S. TV households are not ready for the analog-to-digital TV changeover that comes in February. That means nearly 10 million … Read the whole story
Acme Communications, the station group headed by Jamie Kellner with roots in the early days of the now-defunct WB network, is pulling itself off … Read the whole story
New syndication shows have had some mixed viewership results in the last several weeks. The best new first-run show continues to be NBC Universal's … Read the whole story