For only the second time, the Television Bureau of Advertising is revising its forecasts. Both local and national TV ads are expected to fall … Read the whole story
Tokyo-based agency holding company Dentsu Holdings this morning announced the acquisition of New York-based mcgarrybowen, a relatively hot, but fast-growing agency founded in 2002. … Read the whole story
The election results were like the ending to an old-fashioned Hollywood movie. But the sequel isn't going to be much fun. The Bush Administration … Read the whole story
Short-form video professionally produced video clips--content that makes up large portions of sites such as YouTube and Metacafe--is poised to grow 600% to $75 … Read the whole story
A day after announcing a reorganization giving some of its top executives more global responsibilities, Nielsen Co., announced a strategic exchange of key assets … Read the whole story
Obama outspent McCain in every medium, including radio. In 2008, the radio biz got an estimated 10% of total broadcast for political advertising, about … Read the whole story
Sundance Channel continues to be ad-free, but since last year, the cabler has sold sponsorships, inking deals with Infiniti and Dell to back a … Read the whole story
Clear Channel dropped 7% in radio revenues in the third quarter, symptomatic of the medium's troubles overall. Westwood One also fell 10.9%. According to … Read the whole story