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by Joe Mandese
In a move that could set off a new competitive arms race on Madison Avenue, WPP's GroupM unit has struck a deal with Nielsen … Read the whole story
by David Goetzl
As television networks try to determine how much money they thought they had coming in, a new survey suggests that losses could be considerable. … Read the whole story
COMMENTARY
by Jack Feuer
In a time when technology has elevated communications platforms far above marketing prose in importance, message-making gets only lip service, at best. But branding … Read the whole story
by Wayne Friedman
Omnicom Group was on the wrong side of a stronger dollar overseas, as well as enduring overall economic weakness. All this cut into net … Read the whole story
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by Joe Mandese
Madison Avenue's major agency holding companies are beginning to report full-year and fourth-quarter 2008 earnings results and updated guidance for 2009, and it is … Read the whole story
by Wayne Friedman
Lionsgate suffered alongside other TV/movie production in early 2009--a slowdown from its film and home entertainment divisions. But the company did see revenue growth … Read the whole story
by Erik Sass
Can you buy magazines if no one delivers them to the newsstand? There may soon be a new addition to the list of Zen … Read the whole story
by Erik Sass
Citing the sharp economic downturn, Hachette Filipacchi is withdrawing from the Magazine Publishers of America, one of the main industry trade organizations alongside the … Read the whole story
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by David Goetzl
Comcast has named Steve Dolcemaschio as the second-ranking executive in its division, which includes the E network as well as G4, a channel that … Read the whole story