In a move that could set off a new competitive arms race on Madison Avenue, WPP's GroupM unit has struck a deal with Nielsen … Read the whole story
As television networks try to determine how much money they thought they had coming in, a new survey suggests that losses could be considerable. … Read the whole story
In a time when technology has elevated communications platforms far above marketing prose in importance, message-making gets only lip service, at best. But branding … Read the whole story
Omnicom Group was on the wrong side of a stronger dollar overseas, as well as enduring overall economic weakness. All this cut into net … Read the whole story
Madison Avenue's major agency holding companies are beginning to report full-year and fourth-quarter 2008 earnings results and updated guidance for 2009, and it is … Read the whole story
Lionsgate suffered alongside other TV/movie production in early 2009--a slowdown from its film and home entertainment divisions. But the company did see revenue growth … Read the whole story
Can you buy magazines if no one delivers them to the newsstand? There may soon be a new addition to the list of Zen … Read the whole story
Citing the sharp economic downturn, Hachette Filipacchi is withdrawing from the Magazine Publishers of America, one of the main industry trade organizations alongside the … Read the whole story
Comcast has named Steve Dolcemaschio as the second-ranking executive in its division, which includes the E network as well as G4, a channel that … Read the whole story