MediaDailyNews
Monday, June 15, 2009
  • TVB Says Broadcast TV Revenues Down
    by David Goetzl

    None of the 15 highest-spending TV categories saw a year-to-year increase in the first quarter. Automotive remained the leading sector, but the No. 2 … Read the whole story

  • Show Time: Cinema Ad Revenue Rose 5.8% In 2008
    by Erik Sass

    Cinema advertising revenue rose 5.8% in 2008 compared to 2007, from $540 million to $571 million, according to the Cinema Advertising Council. The organization … Read the whole story

  • 'Boston Globe' Attracts Potential Bidders, Union Wants Stake
    by Erik Sass

    Defying dire revenue reports and the credit crunch, The Boston Globe has attracted a potential bidder in Intercontinental Real Estate Corp. just days after … Read the whole story

  • New Turf: Rose Bowl Moves To ESPN
    by David Goetzl

    Offering another signal that the amount of big-time sports on broadcast TV is receding rapidly, ESPN said it would shift the Rose Bowl -- … Read the whole story

  • Marketing Execs Distrust Metrics In Cross-Channel Campaigns
    by Gavin O'Malley

    A clear majority of senior marketers -- 67% -- are now running cross-channel campaigns, yet only 12% are integrating performance data across channels, according … Read the whole story