Thursday, September 17, 2009
  • Ad Mine: Cablevision Launches Optimum Select

    Watching TV content and interacting with marketing messages continues to be the holy grail for some TV advertisers. In that regard, Cablevision Systems Corp.'s … Read the whole story

  • '09 Creative Media Awards Winners To Be Unveiled

    Winners of Media magazine's 2009 Creative Media Awards will be unveiled during a ceremony the evening of Tuesday, Sept. 23rd at the Yale Club … Read the whole story

  • Viacom: Upfront Declines, MTV Rejiggers Focus

    CEO Philippe Dauman says Viacom sees a slowly improving TV market. The company says MTV is making a major new push into programming, while … Read the whole story

  • Discovery Rejects Some Upfront Dollars

    Discovery Communications CEO David Zaslav said Wednesday that the company opted to turn away upfront business and roll the dice on the scatter market, … Read the whole story

  • Bewkes: C3 Metric Motivates 'TV Everywhere' Advertisers

    The potential to measure online video using the C3 metric could drive advertiser interest in the "TV Everywhere" initiative, says Time Warner CEO Jeff … Read the whole story

  • Outsized: Mall-Based Digital Networks Expanding

    Mall-based digital out-of-home video networks are one of the fastest-growing segments of a rapidly growing medium -- enjoying increasing popularity thanks to their proximity … Read the whole story

  • Ups/Downs: 'Leno' Drops, 'Loser' Scores

    The second night of NBC's "Jay Leno" experiment had the show percolating, but losing 38% of his key 18-49 opening night viewers. By contrast, … Read the whole story