January 25, 2023
Thursday, September 17, 2009
Watching TV content and interacting with marketing messages continues to be the holy grail for some TV advertisers. In that regard, Cablevision Systems Corp.'s … Read the whole story
Winners of Media magazine's 2009 Creative Media Awards will be unveiled during a ceremony the evening of Tuesday, Sept. 23rd at the Yale Club … Read the whole story
CEO Philippe Dauman says Viacom sees a slowly improving TV market. The company says MTV is making a major new push into programming, while … Read the whole story
Discovery Communications CEO David Zaslav said Wednesday that the company opted to turn away upfront business and roll the dice on the scatter market, … Read the whole story
The potential to measure online video using the C3 metric could drive advertiser interest in the "TV Everywhere" initiative, says Time Warner CEO Jeff … Read the whole story
Mall-based digital out-of-home video networks are one of the fastest-growing segments of a rapidly growing medium -- enjoying increasing popularity thanks to their proximity … Read the whole story
The second night of NBC's "Jay Leno" experiment had the show percolating, but losing 38% of his key 18-49 opening night viewers. By contrast, … Read the whole story
