Although the advertising share of revenues from digital and retransmission fees will grow in the coming years, overall ad dollars for TV stations will … Read the whole story
A new Forrester Research/Association of National Advertisers survey says TV marketers plan to spend 41% of their media budgets on television in 2010 -- … Read the whole story
For the third year in a row, the Super Bowl has hit a record in average total viewership, now up 8% to 106.5 million … Read the whole story
CBS ran slightly more ads than NBC did a year ago in the high-rated Super Bowl, setting an all-time record. The network aired nearly … Read the whole story
As Rentrak looks to expand its ratings service for local TV, CEO Bill Livek indicated that a strategy is inking a deal with a … Read the whole story
A survey of circulation data for 115 leading consumer magazines from the most recent Audit Bureau of Circulations report revealed that total newsstand sales … Read the whole story
