January 25, 2023
Thursday, March 18, 2010
Looking to push cable system VOD usage, the major Hollywood studios and cable operators are launching a $30 million marketing campaign. The tag: "The … Read the whole story
The channel appeared to withstand recessionary conditions reasonably well over the final three months of 2009, with ad dollars dropping 4.2%. On the plus … Read the whole story
Digital out-of-home networks are vying with each other in the measurement arena. Now Adspace is adding data from Scarborough to the ad rate card … Read the whole story
Daylight savings time has put a few more chinks in the armor of network programming. On Tuesday, ratings were down across the board with … Read the whole story
Los Angeles is a giant laboratory and proving ground for new out-of-home advertising strategies -- which also makes it a hotbed of opposition to … Read the whole story
