The Nielsen Company is going ahead with its controversial plan to eliminate live-only local TV program ratings, which covers around 70% of local U.S. … Read the whole story

Users are responding more positively where brand-names are mentioned in articles, as opposed to banner ads, pop-up ads, email offers or sponsored links. Some … Read the whole story

Nat Geo Wild, the spinoff with more of a focus on the animal kingdom, has commitments to be in about 40 million homes, which … Read the whole story

The Advocate, one of the best-known news magazines for lesbian, gay, bisexual and transgender people, announced a deal with NBC News Tuesday giving the … Read the whole story

Marc Goldstein, the head of GroupM North America and one of Madison Avenue's most knowledgeable pros in the TV buying business, is starting his … Read the whole story

While transforming personal listening habits in most areas of life, digital audio devices have also burrowed deep into a setting once considered the last … Read the whole story