MediaDailyNews
Thursday, April 1, 2010
  • Sunbeam Case Against Nielsen May Get Winter Trial
    by David Goetzl

    If Sunbeam Television owner Ed Ansin wants to take Nielsen all the way to trial, a date has been set. Nielsen would then face … Read the whole story

  • Media Buys: Target Political Parties Via Sports
    by Wayne Friedman

    Media plans can have pinpoint political reach. Now, media buyers who want to target viewers by their politics via TV sports should choose accordingly … Read the whole story

  • WEtv Kicks Off Spring Slate
    by Fern Siegel

    WE tv reports a strong 2009, delivering its highest-ever prime-time household rating for women 25-54. Building on its success, it announced several new series, … Read the whole story

  • Reports of Death Not Exaggerated: Most Americans Envision Newspapers' Demise
    by Erik Sass

    As if the newspaper business didn't have enough bad news to deal with, roughly half of Americans over the age of 12 believe that … Read the whole story

  • Air Waves: Radio Revs Drop in '09
    by Erik Sass

    The stragglers are reporting radio ad revenue figures for the fourth quarter of 2009. Those with declines include Radio One, Regent Communications, and Westwood … Read the whole story

  • 'Idol' Still Commands, But 'V' Gains Points
    by Wayne Friedman

    Fox's "American Idol" continues to do more with less. "Idol" is down 11% versus the week before at a Nielsen preliminary 7.5 rating/21 share … Read the whole story