Friday, July 2, 2010
  • Nielsen Brings 'Live' Local Ratings Back From Grave

    In a development that is sure to please major advertisers and agencies who buy local television advertising, Nielsen Thursday issued a surprise announcement that ... Read the whole story

  • Telemundo Pulls Online Video Satirizing Toyota; Toyota Yanks Ads From Site

    NBC Universal's Telemundo group has pulled a satiric video suggesting recent Toyota accidents were caused not by mechanical issues, but drivers distracted by a ... Read the whole story

  • Connect Mobile Targets Hispanic Ad Base

    This week brought a new mobile platform for multicultural marketing called Connect, courtesy of San Diego-based EPMG -- which specializes in print and digital ... Read the whole story

  • Mag Bag: Conde Nast Preps Special Interest Pubs

    Conde Nast will produce as many as half a dozen special-interest publications bearing the brand of familiar consumer magazines exclusively for newsstand sale later ... Read the whole story

  • U.S. Viewing Scores World Cup Record

    U.S. viewing of the World Cup soccer event has reached all-time record levels, according to the Nielsen Company -- and the event isn't finished. ... Read the whole story

  • Groupon Deals McClatchy Exclusive Bargains

    McClatchy is adding a retail component to its newspaper sites, currently in 28 markets. Groupon, which offers a daily e-deal on the best things ... Read the whole story

  • DirecTV Debuts 3D Channels With Sports, Movies

    Adding to its lineup of 3D channels, DirecTV launched three 3D channels on Thursday, highlighted by a series of upcoming top sports events, including ... Read the whole story