In a development that is sure to please major advertisers and agencies who buy local television advertising, Nielsen Thursday issued a surprise announcement that … Read the whole story
NBC Universal's Telemundo group has pulled a satiric video suggesting recent Toyota accidents were caused not by mechanical issues, but drivers distracted by a … Read the whole story
This week brought a new mobile platform for multicultural marketing called Connect, courtesy of San Diego-based EPMG -- which specializes in print and digital … Read the whole story
Conde Nast will produce as many as half a dozen special-interest publications bearing the brand of familiar consumer magazines exclusively for newsstand sale later … Read the whole story
U.S. viewing of the World Cup soccer event has reached all-time record levels, according to the Nielsen Company -- and the event isn't finished. … Read the whole story
McClatchy is adding a retail component to its newspaper sites, currently in 28 markets. Groupon, which offers a daily e-deal on the best things … Read the whole story
Adding to its lineup of 3D channels, DirecTV launched three 3D channels on Thursday, highlighted by a series of upcoming top sports events, including … Read the whole story