Tuesday, July 20, 2010
  • Zenith Ups Global Ad Forecast

    ZenithOptimedia has raised its worldwide advertising growth estimate again -- this time to a 3.5% hike in 2010 over the year before. There is … Read the whole story

  • Nielsen: Advertising Boom Targeting Older Residents Needed

    Wading into the ceaseless debate regarding whether advertisers are too focused on younger consumers, Nielsen has joined the chorus questioning why there is not … Read the whole story

  • NBCU Taps 'CMO' Kessler For Cross-Platform Sales

    Michele Kessler, the former head of global chocolate strategy at Mars, will begin a stint this month as the "CMO in residence" at the … Read the whole story

  • Home Entertainment Revenue Still Down, Blu-Ray, Digital Downloads Up

    Traditional DVD sales and rentals continue to push down the whole home entertainment business. The overall business is down 3.3% through six months of … Read the whole story

  • Discovery Networks To Be Promotional Hub This Fall

    Discovery's fleet of networks will soon serve as a platform to generate hubbub around the launch of the new kids' channel with Hasbro. Other … Read the whole story

  • Forecasts Improve, But Not For Newspapers

    ZenithOptimedia and Magna Global may be optimistic about the prospects for traditional and digital media, but newspapers will continue to sink. The trend line … Read the whole story