Tuesday, July 20, 2010
  • Zenith Ups Global Ad Forecast

    ZenithOptimedia has raised its worldwide advertising growth estimate again -- this time to a 3.5% hike in 2010 over the year before. There is ... Read the whole story

  • Nielsen: Advertising Boom Targeting Older Residents Needed

    Wading into the ceaseless debate regarding whether advertisers are too focused on younger consumers, Nielsen has joined the chorus questioning why there is not ... Read the whole story

  • NBCU Taps 'CMO' Kessler For Cross-Platform Sales

    Michele Kessler, the former head of global chocolate strategy at Mars, will begin a stint this month as the "CMO in residence" at the ... Read the whole story

  • Home Entertainment Revenue Still Down, Blu-Ray, Digital Downloads Up

    Traditional DVD sales and rentals continue to push down the whole home entertainment business. The overall business is down 3.3% through six months of ... Read the whole story

  • Discovery Networks To Be Promotional Hub This Fall

    Discovery's fleet of networks will soon serve as a platform to generate hubbub around the launch of the new kids' channel with Hasbro. Other ... Read the whole story

  • Forecasts Improve, But Not For Newspapers

    ZenithOptimedia and Magna Global may be optimistic about the prospects for traditional and digital media, but newspapers will continue to sink. The trend line ... Read the whole story