Tuesday, July 27, 2010
  • Clients Weigh In On Nielsen Plan To Give Less 'Weight' To Internet Households

    Nielsen will huddle with clients this morning to discuss a controversial plan to begin mathematically adjusting its TV ratings estimates this fall based on ... Read the whole story

  • NBCU Creates Digital Ad Network

    Like other media content companies, NBC Universal is jumping on the trend of creating its own digital ad network, called Universal Audience Platform, which ... Read the whole story

  • Belo Print, Digital Revs Sink

    A.H. Belo, which publishes The Dallas Morning News, reports that total revenues sank 4.7% from $127.6 million in the second quarter of 2009 to ... Read the whole story

  • RMG Aligns With mtvU For College Ad Sales

    RMG Networks (previously Danoo) has joined forces with mtvU, MTV's 24-hour college network, to share ad inventory and content across both platforms. RMG is ... Read the whole story

  • Name Game: MagnaGlobal Resurrected To Provide Forecasts

    Media agency holding company IPG is resurrecting brand name MagnaGlobal for its media negotiation and forecasting unit. The new name will be reflective across ... Read the whole story

  • Rentrak Adds Florida Markets

    Rentrak has inked a deal in the Fort Myers, Fla. market, continuing its follow-the-leader strategy. The Fox affiliate in the 64th-largest DMA joins two ... Read the whole story

  • NFL Streams Pre-Season Games

    Even as the NFL becomes more popular, its pre-season games seem to become less compelling each summer. But those readying for fantasy drafts still ... Read the whole story

  • 'Mad Men' Draws Highest Numbers Yet

    "Mad Men's" 40th episode proved to be its most-watched Sunday. The debut of season four drew 2.9 million viewers from 10 p.m. to 11 ... Read the whole story