January 25, 2023
Tuesday, July 27, 2010
Nielsen will huddle with clients this morning to discuss a controversial plan to begin mathematically adjusting its TV ratings estimates this fall based on … Read the whole story
Like other media content companies, NBC Universal is jumping on the trend of creating its own digital ad network, called Universal Audience Platform, which … Read the whole story
A.H. Belo, which publishes The Dallas Morning News, reports that total revenues sank 4.7% from $127.6 million in the second quarter of 2009 to … Read the whole story
RMG Networks (previously Danoo) has joined forces with mtvU, MTV's 24-hour college network, to share ad inventory and content across both platforms. RMG is … Read the whole story
Media agency holding company IPG is resurrecting brand name MagnaGlobal for its media negotiation and forecasting unit. The new name will be reflective across … Read the whole story
Rentrak has inked a deal in the Fort Myers, Fla. market, continuing its follow-the-leader strategy. The Fox affiliate in the 64th-largest DMA joins two … Read the whole story
Even as the NFL becomes more popular, its pre-season games seem to become less compelling each summer. But those readying for fantasy drafts still … Read the whole story
"Mad Men's" 40th episode proved to be its most-watched Sunday. The debut of season four drew 2.9 million viewers from 10 p.m. to 11 … Read the whole story
