Tuesday, July 27, 2010
  • Clients Weigh In On Nielsen Plan To Give Less 'Weight' To Internet Households

    Nielsen will huddle with clients this morning to discuss a controversial plan to begin mathematically adjusting its TV ratings estimates this fall based on … Read the whole story

  • NBCU Creates Digital Ad Network

    Like other media content companies, NBC Universal is jumping on the trend of creating its own digital ad network, called Universal Audience Platform, which … Read the whole story

  • Belo Print, Digital Revs Sink

    A.H. Belo, which publishes The Dallas Morning News, reports that total revenues sank 4.7% from $127.6 million in the second quarter of 2009 to … Read the whole story

  • RMG Aligns With mtvU For College Ad Sales

    RMG Networks (previously Danoo) has joined forces with mtvU, MTV's 24-hour college network, to share ad inventory and content across both platforms. RMG is … Read the whole story

  • Name Game: MagnaGlobal Resurrected To Provide Forecasts

    Media agency holding company IPG is resurrecting brand name MagnaGlobal for its media negotiation and forecasting unit. The new name will be reflective across … Read the whole story

  • Rentrak Adds Florida Markets

    Rentrak has inked a deal in the Fort Myers, Fla. market, continuing its follow-the-leader strategy. The Fox affiliate in the 64th-largest DMA joins two … Read the whole story

  • NFL Streams Pre-Season Games

    Even as the NFL becomes more popular, its pre-season games seem to become less compelling each summer. But those readying for fantasy drafts still … Read the whole story

  • 'Mad Men' Draws Highest Numbers Yet

    "Mad Men's" 40th episode proved to be its most-watched Sunday. The debut of season four drew 2.9 million viewers from 10 p.m. to 11 … Read the whole story