Based on conversations with its biggest customers - the major broadcast networks - it does not appear that Nielsen will make its self-appointed deadline … Read the whole story
Like the industries it measures - media and marketing - Nielsen Co. is evolving and morphing into something else, according to ways in which … Read the whole story
Interpublic posted strong organic growth in the second quarter in the U.S., enough to give CEO Michael Roth confidence that green shots will prompt … Read the whole story
Better-than-expected organic growth pushed Paris-based advertising company Publicis Groupe to strong second-quarter results -- more than double the gain from its first-quarter financial report. Read the whole story
The CW's radical move this past upfront in June -- selling a one-for-one package of an Internet commercial and a TV spot to advertisers … Read the whole story
Big advertising results from its World Cup coverage helped push Univision Communication to a second-quarter profit. Net profit was at $35.3 million versus a … Read the whole story
The promised rebound in newspaper publishing has not quite materialized. The latest addition to the lackluster list is McClatchy Co., which reported another revenue … Read the whole story
The cover of the latest issue of Time is designed to shock and appall -- and it succeeds. The photograph is a portrait of … Read the whole story
Deal seekers searching for money-saving offers through mobile coupon platform Shooger will soon have BlackBerry as an option to clip and save. Retail deals … Read the whole story