MediaDailyNews
Thursday, February 17, 2011
  • Digital Video Ads In Premium TV Earn Most Attention
    by Wayne Friedman

    Getting more bang for your digital video ad has less to do with its length than the video content where it runs. A new … Read the whole story

  • Sub Warfare: Google Offers Publishers Better Terms than Apple
    by Erik Sass

    Just a day after Apple unveiled its long-awaited subscription sales system for magazine publishers, which gives the tech company 30% of revenues from subscriptions, … Read the whole story

  • Digital OOH Revs To Hit $4B In '13
    by Erik Sass

    Digital out-of-home video will enjoy another banner year in 2011, according to Adcentricity, which operates a Web-based platform aggregating DO networks. It estimates total … Read the whole story

  • Comcast Revs Up 7.2%, NBC Broadcast Offers 'Opportunity'
    by Wayne Friedman

    Now with NBC under its belt, Comcast keeps shedding old technology customers -- but gaining new tech business. All this brought strong fourth-quarter 2010 … Read the whole story

  • Comcast Melds NBC, Versus For Hockey Coverage
    by David Goetzl

    Hockey coverage will meld both the NBC network and Versus on Sunday, serving as an example of the potential synergies between newly combined assets … Read the whole story

  • Big Sponsors Sign Up For Latin Music Awards
    by David Goetzl

    Chevrolet, with its spending odometer clicking rapidly, will serve as one of four new sponsors on this week's "Latin Music Awards" broadcast on Univision. … Read the whole story