Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the group to continue moving in the direction of performance-based compensation. The … Read the whole story
Interpublic's Mediabrands is restructuring global operations. Mediabrands, the umbrella group top-lined by UM and Initiative, is transitioning from four geographic regions to three "clusters," … Read the whole story
Television advertising revenues will regain their pre-recession levels next year, with Internet advertising having little to no effect on it. TV ad dollars, which … Read the whole story
Sony Pictures Entertainment's midsized digital video platform, Crackle, now says it is the first platform to offer full-length, ad-supported movies on a number of … Read the whole story
As business-to-business media struggles with the same trends affecting newspapers and consumer magazines, American Business Media -- the leading B2B industry association -- is … Read the whole story
Say it three times fast: Swatch swathes subways. The watch-maker has partnered with CBS Outdoor to wrap 10 subway cars on New York City … Read the whole story
On the heels of Joe Uva's departure as president/CEO of Univision, one of the big Spanish-language network's most senior advertising sales executives has also … Read the whole story
