MediaDailyNews
Tuesday, April 19, 2011
  • UM's Curious Minds Develop Method To Make Client Results A Little Less Surprising
    by Joe Mandese

    What would you do if you wanted to create a media agency designed not for the traditional world of reach & frequency media planning … Read the whole story

  • Cable Revs Inch Up in 2011; Digital Rockets
    by Wayne Friedman

    On the eve of the TV upfront, MagnaGlobal has reiterated its U.S. advertising numbers for 2011, predicting a 3.1% rise in 2011 -- when … Read the whole story

  • Gannett Revs Dip, Print Woes Cited
    by Erik Sass

    Gannett Co. revenues sank 3.7% in the first quarter to $1.3 billion in the first quarter. The company blamed the decline on the continuing … Read the whole story

  • Mobile Content Venture Launches in 12 New Markets
    by Wayne Friedman

    Major broadcasters' mobile TV efforts are expected to be in 32 markets by the end of the year, covering half of all U.S. television … Read the whole story

  • Ad Leaders Launch Fearless Group
    by David Goetzl

    With industry leaders such as former Universal McCann CEO Robin Kent, the Fearless Group says it plans to deliver "better, more effective advertising by … Read the whole story

  • ESPN Approves 'Relevant' Endorsements
    by David Goetzl

    Responding to criticism that endorsement roles may compromise the objectivity of its on-air talent, ESPN has released a list of "relevant" endorsement relationships it … Read the whole story