Monday, August 22, 2011
  • Global Ad Consensus Grows Gloomier, Online Remains The Sweet Spot

    Citing increasing economic uncertainty and a "reluctance from marketers to commit ad spend," Warc (formerly known as the World Advertising Research Center) Friday issued … Read the whole story

  • Millennials Watch More TV Online

    Young media consumers -- Millennials -- continue to consume much more television related to online, and less traditional television than other viewing groups. Read the whole story

  • Radio Revenue Edges Up

    Worries about the economy didn't hold radio back in the second quarter -- but growth wasn't exactly meteoric, either: total advertising revenues increased 1% … Read the whole story

  • Gap Blames Lower First-Half Financial Results On Marketing Troubles

    Marketing problems continue for The Gap. Last year, the company adopted a new logo, only to reverse course and reinstate the old logo after … Read the whole story

  • DirecTV Expands Fantasy Offerings

    DirecTV is looking to boost appeal for its "Sunday Ticket" product among devoted fantasy football players, offering live updates in partnership with the NFL. … Read the whole story

  • Fox Scores With NFL Pre-Season Game, 'Brother' Hangs In There

    Ramping up some big fall-season sports programming -- and closing down some summer reality shows -- were the highlights on this mid Thursday in … Read the whole story