A provocative new analysis of the so-called C3 ratings system by media audit firm Ebiquity argues that it almost forces broadcasters to game the … Read the whole story
EmSense, a leader in the promising field of neuromarketing research, is on the block and could be broken up as the company talks to … Read the whole story
MEDIA magazine is finalizing its annual "Future Of Media" issue (yes, we come back to it every year), and this one will take an … Read the whole story
More evidence is on its way that advertisers aren't feeling bullish about where the economy is headed. When Nielsen issues its first-half advertising expenditure … Read the whole story
One male Joe Fan will be part of the "Workaholics" script during the new season of the emerging hit this fall. The personal brand … Read the whole story
With newspaper publishers facing competition from social commerce sites like Groupon and LivingSocial on the coupon front, The Associated Press and 40 of its … Read the whole story
Netflix now admits to messing up. But it won't change its pricing plan -- just a product name. Its big DVD-by-mail service will now … Read the whole story
With literally millions of people in the Horn of Africa threatened with starvation, the U.S. Agency for International Development is partnering with the Ad … Read the whole story