Interpublic Group's Magna Global lowered its 2012 worldwide ad revenue forecast today to $449 billion -- up 5%, or about 1.5% less than it … Read the whole story
Bob Lord, the global CEO of Publicis digital shop Razorfish, has just been awarded a pocketful of additional responsibilities, which include replacing Laura Lang, … Read the whole story
Michael Roth, the Interpublic Group CEO. said that clients are keeping cutbacks to ad spending commitments at a minimum, despite continuing worries about the … Read the whole story
SAY Media has unveiled a platform that identifies individuals on the company's network who have stopped regularly consuming live television and then targets ads … Read the whole story
CBS has seen a surge in recent video-on-demand viewing, says the network's chief research officer David Poltrack, who views VOD as an "advertising medium … Read the whole story
A new Microsoft Xbox 360 allows users to speak -- using its Kinect controller integrated with Bing search -- to find TV and entertainment … Read the whole story
The nation's two largest broadcast radio groups have struck a deal to share digital advertising and content, which brings audio inventory from Cumulus Media's … Read the whole story
Titan is converting phone kiosks into digital out-of-home advertising platforms in New York City, beginning with a test run of three kiosks in NYC's … Read the whole story
