In a move that could significantly impact the way advertisers, agencies and media companies traffic the data associated with advertising and media buys, Madison … Read the whole story
Digital media consumption is rising, yet more research shows traditional TV usage continues to grow. The average adult consumer is spending 10 more minutes … Read the whole story
Lee Enterprises, which publishes 48 daily newspapers around the country, including the St. Louis Post-Dispatch, disclosed on Monday that it is filing for Chapter … Read the whole story
Rob Norman, the North American CEO of WPP's GroupM, is bullish on agencies. Despite those who believe they will be negated in the digital … Read the whole story
CBS Corp. said it has reached a deal to give it a TV station duopoly in the country's largest market, acquiring the independent WLNY … Read the whole story
LIN TV, the ownership group with the CBS station in Indianapolis and a collection of outlets in midsize markets, has launched a second-generation iPad … Read the whole story
Yogurt marketer Dannon said it will join the roster of Super Bowl advertisers, becoming a first-time participant in the big game. The spot will … Read the whole story
Time spent on mobile phones per day on average increased 30% in 2011 to an hour and 5 minutes, easily more than the combined … Read the whole story
Budweiser's Internet/social media marketing/video effort about everyday people pursuing their mostly big professional sports goals is coming to ABC in January. The seven-episode series,"Bud … Read the whole story
