November 20 - 23, 2024
Tuesday, December 20, 2011
Drug giant Novartis has awarded its $600 million plus global media account to Publicis Groupe's Starcom, after a review. Novartis manufactures over-the-counter remedies, such … Read the whole story
Kantar Media says U.S. advertising spending continues to slow down -- just inching up 0.4% in the third quarter. For the first nine months … Read the whole story
Out-of-home media platform VeriFone Systems has struck a new deal with NBC's owned TV stations group. It include news, information, as well as entertainment … Read the whole story
Cable operator Charter said Monday that it has hired former Cablevision executive Tom Rutledge as president-CEO. Last week, it was announced that he would … Read the whole story
Transit advertising company Titan has won the exclusive right to sell media along Amtrak's Northeast Corridor connecting New York City to Washington, D.C., including … Read the whole story
Rentrak, the would-be challenger to Nielsen in local-market ratings, has cut a deal with another large station group to subscribe to its ratings based … Read the whole story
Noting the success of digital marketing efforts for alcohol brands, the Center on Alcohol Marketing and Youth has found that ten leading alcohol brands … Read the whole story
Smart TVs -- those 2D TV sets with Internet-access -- are poised to be purchased by many more holiday shoppers this year than 3D … Read the whole story
One of the nation's largest newspaper publishers is about to get a little bit smaller, as the New York Times Co. is in advanced … Read the whole story
