Tuesday, December 20, 2011
  • Nothing To Sneeze At, Starcom Wins $600M Novartis Account

    Drug giant Novartis has awarded its $600 million plus global media account to Publicis Groupe's Starcom, after a review. Novartis manufactures over-the-counter remedies, such … Read the whole story

  • Kantar: Q3 Ad Spend Mixed, Cable Spikes

    Kantar Media says U.S. advertising spending continues to slow down -- just inching up 0.4% in the third quarter. For the first nine months … Read the whole story

  • VeriFone Strikes OOH Deal With NBC TV Group

    Out-of-home media platform VeriFone Systems has struck a new deal with NBC's owned TV stations group. It include news, information, as well as entertainment … Read the whole story

  • Rutledge To Head Charter

    Cable operator Charter said Monday that it has hired former Cablevision executive Tom Rutledge as president-CEO. Last week, it was announced that he would … Read the whole story

  • Titan Books Amtrak Contract

    Transit advertising company Titan has won the exclusive right to sell media along Amtrak's Northeast Corridor connecting New York City to Washington, D.C., including … Read the whole story

  • Rentrak, Post-Newsweek Deal Targets Set-Top-Box Ratings As Currency

    Rentrak, the would-be challenger to Nielsen in local-market ratings, has cut a deal with another large station group to subscribe to its ratings based … Read the whole story

  • Alcohol Marketers Embrace Digital, Raising Risk of Youth Exposure

    Noting the success of digital marketing efforts for alcohol brands, the Center on Alcohol Marketing and Youth has found that ten leading alcohol brands … Read the whole story

  • 2D TVs Best 3D This Season

    Smart TVs -- those 2D TV sets with Internet-access -- are poised to be purchased by many more holiday shoppers this year than 3D … Read the whole story

  • NYTCO Selling Regional Papers

    One of the nation's largest newspaper publishers is about to get a little bit smaller, as the New York Times Co. is in advanced … Read the whole story