Friday, December 30, 2011
  • Kids, Comedy Delivers For Advertisers, Brands

    It looks like the cuteness factor -- of kids -- worked well in advertising in 2011, according to new Nielsen research. And for branded … Read the whole story

  • Rentrak Expands StationView Essentials Across 17 Markets

    Rentrak continues its move into TV stations' efforts to find viewership measurement alternatives -- now expanding significantly into more Raycom TV outlets. The TV … Read the whole story

  • Oscars Push Ad Campaign To Promote Event, Movies

    A new ad for the Academy of Motion Pictures Arts & Sciences features the Oscar statuette with the tagline "Life. Camera. Action. Celebrate the … Read the whole story

  • NYTCO, Union Reopen Negotiations

    Close on the heels of the announcement that longtime CEO Janet Robinson is retiring at the end of the year, the New York Times … Read the whole story

  • Obit: Independent Media Services Pioneer Dick Gershon, Dead At 79

    Dick Gershon, regarded by many as the father of independent media services agencies, quietly passed away last month. He was 79. Read the whole story