Media agency veteran Sasha Savic has been named CEO of WPP's MediaCom USA, a new position. Savic, who was COO of Havas Media Group, … Read the whole story
PetSmart, the pet supply retail chain, has awarded its media agency assignment to KSL Media after a formal review. The chain spends between $70 … Read the whole story
Fox's "American Idol" starts up its 11th season as TV's still-biggest show -- although down substantially from a year ago. The day after its … Read the whole story
Lackluster 3DTV sales may be getting an unexpected lift. That's thanks to expected growth of Internet-connected TV shipments, according to U.K.-based Futuresource Consulting. The … Read the whole story
eMarketer just released an updated ad forecast predicting that online would surpass print ad spending this year, and that "digital remains the sole bright … Read the whole story
In the UK, optimism is falling among business executives, since marketing budgets are essentially flat for the year ahead. But traditional media budgets are … Read the whole story
Men's Fitness is relaunching its Web site, with upgrades including a wider variety of content, such as fashion and sports, and a new format. Read the whole story
WealthTV, which offers programming targeting an upscale audience, said it has launched a 3D version. WealthTV said 3D programming will offer a travel theme … Read the whole story
IFC, which is transitioning into an ad-supported network, is going further than spots and dots for the first time with a signature comedy. The … Read the whole story