Tuesday, March 20, 2012
  • Resolution Social Launches, Optimizes Social Media Marketing

    Prompted by technology platform partners and clients, as well as a marketplace melding of search and social media, global search agency Resolution Media has … Read the whole story

  • Group M, Nielsen Partner For TV, Internet Metrics

    GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns. The new … Read the whole story

  • Jarvie Expands MediaCom COO Role

    Euan Jarvie, COO MediaCom U.S., is shifting to a similar role for the agency's Europe, Middle East and Africa region, the firm said. Jarvie … Read the whole story

  • Mediahub Wins NatGeo Assignment

    The National Geographic Channels has awarded its U.S. media account to Mediahub, the media planning and buying unit of ad shop Mullen, after a … Read the whole story

  • News America Marketing Debuts iPad Coupon App

    One of the nation's largest coupon publishers, News America Marketing, has created a free iPad app for couponing called SmartSource Xpress. The iPad app … Read the whole story

  • TV News Shows Spike In Viewers, Ratings

    For the first time in more than a decade, TV network news climbed -- a hike of 4.5% on average or 972,700 in 2011 … Read the whole story

  • TWC Brings More Baseball Espanol

    As Time Warner Cable is set to launch an all-Spanish language regional sports network (RSN) in Los Angeles, Fox is moving in that direction, … Read the whole story

  • Report: Feds Cut Ad Spend, Defense Claims Biggest Slice

    Recent estimates are that federal agencies cut advertising services by 20% in the most recent reportable period, fiscal year 2010, versus the previous year. … Read the whole story

  • Pivotal: Consumers Want Easy Video Access

    Longtime marketing industry analyst Brian Wieser says entrenched entities throughout the TV ecosystem "have nothing to worry about" regarding new gambles to create Web-based … Read the whole story