January 25, 2023
Tuesday, March 20, 2012
Prompted by technology platform partners and clients, as well as a marketplace melding of search and social media, global search agency Resolution Media has … Read the whole story
GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns. The new … Read the whole story
Euan Jarvie, COO MediaCom U.S., is shifting to a similar role for the agency's Europe, Middle East and Africa region, the firm said. Jarvie … Read the whole story
The National Geographic Channels has awarded its U.S. media account to Mediahub, the media planning and buying unit of ad shop Mullen, after a … Read the whole story
One of the nation's largest coupon publishers, News America Marketing, has created a free iPad app for couponing called SmartSource Xpress. The iPad app … Read the whole story
For the first time in more than a decade, TV network news climbed -- a hike of 4.5% on average or 972,700 in 2011 … Read the whole story
As Time Warner Cable is set to launch an all-Spanish language regional sports network (RSN) in Los Angeles, Fox is moving in that direction, … Read the whole story
Recent estimates are that federal agencies cut advertising services by 20% in the most recent reportable period, fiscal year 2010, versus the previous year. … Read the whole story
Longtime marketing industry analyst Brian Wieser says entrenched entities throughout the TV ecosystem "have nothing to worry about" regarding new gambles to create Web-based … Read the whole story
