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by Steve McClellan
A new study from the World Federation of Advertisers, which quizzed both advertisers and agencies, concludes that most marketers believe that agency trading desks … Read the whole story
COMMENTARY
by Jeff Einstein
I spend most of mine just trying to figure out how best to manage my time with all of my time-saving digital devices. Read the whole story
by Erik Sass
There is no relief in sight for consumer magazines, judging by the dismal first-quarter figures released by the Publishers Information Bureau. According to the … Read the whole story
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by Joe Mandese
At a time when so-called "second screen" activity seems to be the rage across the television industry, new research shows that slightly more than … Read the whole story
by Mark Walsh
With the rise of the mobile era, smartphones and tablets have become almost as ubiquitous in the living room among device owners as TV … Read the whole story
by David Goetzl
As Dish Network looks to take advantage of its Blockbuster acquisition, broadband offerings and TV Everywhere initiatives, the satellite provider has tapped a new … Read the whole story
by Erik Sass
Issuu, a digital publishing platform, has tapped Peecho as its print partner. Issuu publishers that want to create a print version of their publications … Read the whole story
by Wayne Friedman
While traditional 'lean-back' TV may be strong among U.S. viewers, a growing number of consumers have interest in -- or have already adopted -- … Read the whole story
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by Wayne Friedman
Expanding its public service efforts, CBS will launch education and wellness marketing programs to complement its environmental-green campaign. Two new programs -- "EducationAd" and … Read the whole story
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by Staff Report
InWindow Outdoor and Vitro took "Best in Show" during Tuesday's Digital Out-of-Home Media Awards ceremony in New York City for its imaginative "Run with … Read the whole story
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by David Goetzl
A giant replica of the Stanley Cup -- a 21-foot version in Times Square -- will serve as a promotion for NBCU's coverage of … Read the whole story