Publicis Groupe reported a nearly 13% spurt in revenues to $1.9 billion for the first quarter of 2012 compared to the same period a … Read the whole story

The New York Times Co.'s online paywall strategy appears to be paying off, with new circulation revenues helping staunch losses resulting from continuing declines … Read the whole story

What's the overriding brand promise of Ovation? Convey that art is "not just cooped up in museums or concert halls, but all around us … Read the whole story

The Elle social commerce initiative centers on a curated "trend guide" linking to product pages where items can be purchased. The trend guide includes … Read the whole story

Brand integrations on a pair of CBS series are widely resonating with viewers, according to Nielsen data. In rankings of the most recalled integrations … Read the whole story

A new diversity study of the ad industry indicates that despite efforts by agencies, most minorities working in the field believe their experience as … Read the whole story