Friday, April 20, 2012
  • Publicis: 13% Rev Rise, Trad Media Dips

    Publicis Groupe reported a nearly 13% spurt in revenues to $1.9 billion for the first quarter of 2012 compared to the same period a … Read the whole story

  • Prime-Time Dramas, Sports Grab Most Ad Dollars

    More TV advertising dollars go into prime-time broadcast network dramas -- some $4.9 billion per year -- than any other genre. Dramas represent the … Read the whole story

  • NYTCO Circ Revenues Offset Ad Decline

    The New York Times Co.'s online paywall strategy appears to be paying off, with new circulation revenues helping staunch losses resulting from continuing declines … Read the whole story

  • VOD Delivery May Offer $1 Bil Ad Haul

    VOD climbed 17% -- 1 billion transactions -- to 8.8 billion in 2011. More than three-quarters of those transactions -- 6.8 billion -- were … Read the whole story

  • Ovation Pushes Pop 'Art' In New Lineup

    What's the overriding brand promise of Ovation? Convey that art is "not just cooped up in museums or concert halls, but all around us … Read the whole story

  • Mag Bag: 'Elle' Launches S-Commerce On Facebook

    The Elle social commerce initiative centers on a curated "trend guide" linking to product pages where items can be purchased. The trend guide includes … Read the whole story

  • 'Race,' 'Big Bang' Top Product Integration Recalls

    Brand integrations on a pair of CBS series are widely resonating with viewers, according to Nielsen data. In rankings of the most recalled integrations … Read the whole story

  • Minorities Unhappy With Agency Diversity, Advancement

    A new diversity study of the ad industry indicates that despite efforts by agencies, most minorities working in the field believe their experience as … Read the whole story

  • Hesitating Before Hitting 'Buy'

    Who among us hasn't been shocked by the price the guy sitting next to us on the plane paid for his ticket compared to … Read the whole story