Thursday, April 26, 2012
  • Analysts Mixed On 2012 IPG Revs

    In a preview of Interpublic's first-quarter financial results, Nomura Securities analyst Michael Nathanson is calling the company's performance -- based on his research -- … Read the whole story

  • Aegis' 5-Year Outlook: Boost Regional Exposure, Push Digital

    According to the Aegis Group CEO Jerry Buhlmann, the so-called BRIC countries (Brazil, Russia, India and China) will account for half of all growth … Read the whole story

  • AccuWeather, Amobee Team On Mobile Advertising

    AccuWeather has struck a partnership with Amobee to use its mobile platform for ad-serving, campaign management and ad targeting for inventory worldwide. Read the whole story

  • Newspaper Site Traffic, Times Up

    Newspaper Web sites drew 113 million unique visitors per month in the first quarter of 2012, up 4.4% from the first quarter of 2011 … Read the whole story

  • Meredith's TV Revs Solid, Top Magazines' Poor Performance

    Revenues from Meredith's TV stations grew 10% to $78 million, benefiting from gains in key categories. The company's digital ads revenues for its TV … Read the whole story

  • Oxygen Doubles Original Shows, Gets 'Confidential'

    Oxygen says it will boost its original programming offerings by 50% and look to establish a new "Girlfriend Confidential" franchise with two shows at … Read the whole story

  • Aspire Signs Launch Sponsors

    Aspire, the new cable Comcast cable network which will offer African-American programming under ownership of Earvin "Magic" Johnson, has signed deals with Universal McCann … Read the whole story

  • Taco Trucks Drive Dos Equis' 'Brave' Marketing

    Food and beverage marketers are turning to a (relatively) new urban phenomenon, the taco truck, to carry their messages to the masses. Dos Equis … Read the whole story