More optimistic than other recent media analysts' estimations, Anthony DiClemente of Barclays Capital expects upfront revenue for the major four broadcast and cable networks … Read the whole story
More big changes are afoot in the radio business, with Cumulus Media revealing that it plans to swap a number of radio stations around … Read the whole story
There is more grim news for the beleaguered newspaper industry. Following a series of revenue declines at other big publishers in the first quarter … Read the whole story
Barry Frey, who spearheaded Cablevision's push into interactive advertising, has left the company. Former AT&T executive Greg McCastle is settling in atop the sales … Read the whole story
Simulmedia, which uses set-top-box data to help advertisers hone in on a target, has received $6 million in funding from its trio of venture-capital … Read the whole story
The TV term "season low" for a network TV show usually can't be found in the same sentence as "series finale." But TV is … Read the whole story
Visa and Procter & Gamble are on board as key sponsors for Yahoo's coverage of the 2012 Summer Olympic Games. Yahoo's Olympic content will … Read the whole story
When Madison Avenue's top direct-response marketers and agencies want to track the effectiveness of their media, many turn to Core Media Systems, the Fairfield, … Read the whole story