Unilever has awarded its global communications planning assignment to Omnicom's PHD after a review, according to sources. The company spends more than $6 billion … Read the whole story
CBS will use neuroscience to help create promotional campaigns for four TV shows this fall. The technology enables the most effective scenes within a … Read the whole story
Thom Beers' production outfit has tapped an executive to focus on integrating brands into its slew of reality hits. Tammy Billings has joined as … Read the whole story
The rapid adoption of second digital video screens continues apace. In just the last 12 months, Nielsen says smartphone penetration has risen 34%, with … Read the whole story
To combat food poisoning this July 4th weekend, the U.S. Department of Agriculture's Food Safety and Inspection Service has partnered with the Ad Council … Read the whole story
Neither Omnicom or LBi were commenting officially on word today that they were discussing a possible $575 million deal that would bring the latter … Read the whole story
Keeping the focus on fresh content, multimedia entertainment studio Electus has partnered with actor/director duo Kevin Smith and Ralph Garman to launch their podcast … Read the whole story
Digital accountability is what remains every spring -- after the TV guys steal all the big media dollars at the upfronts. Read the whole story