After a two-year buying spree that was capped earlier this year by the purchases of media shops RJ Palmer and TargetCast, holding company MDC … Read the whole story
Despite slow growth in the U.S. and Europe, WPP's Martin Sorrell said that rapidly growing emerging markets now account for 30% of the company's … Read the whole story
Publicis Groupe has agreed to buy independent digital shop LBi for $540 million, the companies confirmed Thursday. Publicis said it would pay LBi shareholders … Read the whole story
The future of marketing and communications will focus on the "always connected consumer," Publicis Groupe CEO Maurice Levy told a group of investors. The … Read the whole story
CBS CEO Leslie Moonves reiterated his company's interest in owning a general-entertainment network Thursday, but said the costs to acquire one may outstrip the … Read the whole story
Although the multichannel TV universe in the U.S. has been stagnant over the last couple of years, Time Warner sees growth. Higher subscriber fees … Read the whole story
No matter what News Corp. does as far as launching a national sports network, the intention is not to take on ESPN, COO Chase … Read the whole story
Jay Rasulo, senior EVP and CFO of Walt Disney Company, says company executives believe ESPN has a lot more room for expansion. Disney Channel … Read the whole story
Next Issue Media, the joint venture formed by Cond Nast, Hearst, Meredith, News Corp. and Time Inc. to market digital magazines, is sweetening the … Read the whole story
A new marketing study posits NBC's "Revolution" and TNT's "Perception" as scoring high emotional attachment results from viewers. The CW's "Arrow" got the best … Read the whole story
Sisterhood Is Powerful" was the title of a book of feminist essays published in 1970, and the phrase became a theme line, with marching … Read the whole story