Interpublic Group's Magna Global media unit has lowered its forecast for the global advertising economy, partly as a result of the slower-than-expected recovery by … Read the whole story
Top forecasters said Monday they expect modest ad-spending growth over the next few years. Global ad spending will pick up a little steam in … Read the whole story
Out-of-home advertising revenues grew 4.4% to over $1.5 billion in the third quarter, up from around $1.4 billion in the same period of 2011, … Read the whole story
Nielsen TV ratings rival Rentrak this morning said the Media Rating Council has begun auditing its two main TV ratings services - TV Essentials … Read the whole story
If the politician's "fiscal cliff" isn't addressed, Pivotal worries the fall could result in a $9 billion revenue loss to media companies. Read the whole story
The Journal Register Co., which publishes 'The New Haven Register' and 'The Trentonian,' among other newspapers, has entered into a "stalking horse" purchase agreement … Read the whole story
DVRs have now made it into the majority of U.S. TV homes that have a multichannel programming service from a cable, satellite or telco … Read the whole story
By one metric, newly acquired Los Angeles Lakers point guard Steve Nash has the greatest potential among NBA players as an endorser, according to … Read the whole story
From: Mark Zuckerberg To: sherylsandberg@fbook.com Subject: potential benefits of Christmas Sandster, I saw the data on higher click-thrus 4th quarter. Kind of took me … Read the whole story