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by Wayne Friedman
Interpublic Group's Magna Global media unit has lowered its forecast for the global advertising economy, partly as a result of the slower-than-expected recovery by … Read the whole story
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by Steve McClellan
Top forecasters said Monday they expect modest ad-spending growth over the next few years. Global ad spending will pick up a little steam in … Read the whole story
by Erik Sass
Out-of-home advertising revenues grew 4.4% to over $1.5 billion in the third quarter, up from around $1.4 billion in the same period of 2011, … Read the whole story
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by Joe Mandese
Nielsen TV ratings rival Rentrak this morning said the Media Rating Council has begun auditing its two main TV ratings services - TV Essentials … Read the whole story
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by Steve McClellan
If the politician's "fiscal cliff" isn't addressed, Pivotal worries the fall could result in a $9 billion revenue loss to media companies. Read the whole story
by Erik Sass
The Journal Register Co., which publishes 'The New Haven Register' and 'The Trentonian,' among other newspapers, has entered into a "stalking horse" purchase agreement … Read the whole story
by Wayne Friedman
DVRs have now made it into the majority of U.S. TV homes that have a multichannel programming service from a cable, satellite or telco … Read the whole story
by David Goetzl
By one metric, newly acquired Los Angeles Lakers point guard Steve Nash has the greatest potential among NBA players as an endorser, according to … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
From: Mark Zuckerberg To: sherylsandberg@fbook.com Subject: potential benefits of Christmas Sandster, I saw the data on higher click-thrus 4th quarter. Kind of took me … Read the whole story