In a move that is likely to face regulatory review, Nielsen this morning announced an agreement to acquire media and marketing research rival Arbitron … Read the whole story
Following earlier similar U.S. advertising reports, Kantar Media said total advertising spending grew strongly in the third quarter of 2012 -- due to heavy … Read the whole story
Nielsen and Twitter are creating a social media TV rating service -- all to capture TV-related content activity to trend rapidly growing second-screen activity. … Read the whole story
Havas Media has won global media planning and buying duties for luxury hotel group Shangri-La Hotels and Resorts, the agency has confirmed.The account will … Read the whole story
A New York federal court judge has granted Interpublic Group's motion to dismiss a $50 million discrimination lawsuit filed by IPG legal department employee … Read the whole story
A large majority of newspaper and magazine publishers have introduced iPad apps for their publications, with 87% offering content to Apple's popular tablet computer … Read the whole story
It's hard to imagine that there is as horrible a narrative as the one that took place in the Sandy Hook Elementary School on … Read the whole story